Be the first answer patients find.
ROIQ is a marketing agency built only for Norwegian dental clinics. We make your practice the result patients see — on Google, on Maps, and inside the AI tools they now ask before they ever search. Adult dental is paid out of pocket, so patients compare and choose carefully. We make sure they choose you.
I've spent more time in dental chairs than in my own car.
I got braces in my early thirties — not as a teenager, the way most people picture it. For years I sat in dental chairs more often than I sat behind a steering wheel. I'm still in retainers today. Every check-up, every adjustment, every reminder call — I've lived all of it from the patient side.
Then I went back to my own work: years of digital marketing and WordPress development. And I started seeing the pattern from the other side. Brilliant clinicians, brilliant clinics — most of them close to invisible online. Their nearest competitor wasn't better at dentistry. Just better at being found.
Two of the people closest to me are practising dentists. Conversations with them — about chair utilisation, treatment mix, the implant patients they wish they had more of, the Helfo paperwork, the no-shows — shaped what this is. Not a generalist agency that also does dental. A specialist agency that only does dental, run by someone who's still in the chair every six months.
ROIQ is brand new. I'm not going to pretend otherwise. What I will say: I'm based in Oslo, I'll meet you at your clinic if you're in the city, and I'm taking three founding clients at a meaningful discount in exchange for the kind of case study only early work produces.
Founder · ROIQ · Oslo
Every implant, every Invisalign case, starts with a search.
A patient who's decided to spend 27,000 kr on an implant doesn't ask a friend — they search, compare clinics and reviews, and book the one that shows up and feels safe. These are the queries your highest-value patients type:
Notice the pattern: treatment + price + place. These patients have already decided to get treatment — they're only deciding where. Three clinics own the Maps pack for each search; the rest are invisible. The whole job is getting you into those three, for the treatments you want to do more of.
Three sentences. Every clinic feels one.
"We don't show up on Google."
A patient searches "tannlege Frogner" or "tannimplantat Oslo pris." Three competing clinics hold the Maps pack; you're on page two. Every day, patients who'd have chosen you choose them — and you never see what you lost.
"Patient flow swings week to week."
Some weeks the calendar is full; other weeks chairs sit empty. You depend on word-of-mouth and walk-ins — no reliable pipeline to plan staffing, hire an associate, or invest in equipment with any confidence.
"We tried an agency — nothing happened."
You paid the retainer, you got PDF reports, the patient flow didn't change. Marketing isn't your job, and the last people you trusted with it didn't understand dentistry — or your patients, or your P&L.
The decision is made before you meet.
Patients compare clinics on Google and reviews and book the one that ranks and feels safe. If your profiles are thin or you're invisible, the choice is made without you.
Be found. Be trusted. Be booked.
Three jobs, built only for dental — all in-house, no white-labelling. Each one has work you can see and a number you can measure.
Own the high-intent search.
- Local SEO + Google Business Profile
- Maps-pack optimisation
- Dentist / treatment schema markup
- Treatment pages: implantat, Invisalign, akutt
- Norwegian citation network
Win the comparison.
- Review generation + response (Google, Legelisten)
- E-E-A-T content for medical authority
- Team profiles & credentials
- Visibility in AI assistants
- Price transparency, done right
Turn visits into patients.
- Fast, mobile-first site + online booking
- Booking integration: Opus, Plandent, Convene
- Click-to-call + enquiry tracking
- Conversion-rate optimisation
- Monthly ROI dashboards in NOK
When patients ask AI for a dentist, does your clinic come up?
Patients increasingly ask ChatGPT, Gemini, Perplexity and Google's AI Overviews "who's the best dentist in Oslo for implants?" before they ever open a normal search. They trust the answer like a recommendation from a friend. AI names a short list — being on it is the scarcest, most valuable visibility there is.
We build the signals AI assistants actually read — then track your citations every month so you can verify what's working:
- Structured data & clear entity signals
- Treatment-specific pillar content, written to be quoted
- Strong, recent reviews across Google & Legelisten
- Monthly citation tracking across ChatGPT, Gemini, Claude & Perplexity
Few clinics have built this yet. Today, that makes it a first-mover advantage — not a cost.
One patient is most of the math.
Dental marketing isn't an expense problem — it's a unit-economics problem where the unit is one patient. Below are representative Oslo treatment prices (2025) against what our core retainer, Vekst, actually costs.
Prices reflect published Oslo clinic price lists, 2025 (implant + crown commonly 20 000–40 000 kr; All-on-4 100 000–300 000 kr per arch). These are revenue, not net margin — gross margin on these treatments typically runs 45–65% after lab, materials and chair time. Adult dental is paid out of pocket from age 29; Helfo covers only specific diagnoses. We don't need to bring you many patients — we need to bring you the right ones, already searching for high-value treatment and deciding who to pay.
See exactly what's costing you patients — before you commit to anything.
The Tannklinikk-revisjon is a paid product, not a free "audit" that's really a sales call. An interactive report (PDF included) in 5 business days, plus a 90-day plan you can run yourself or with us.
The fastest way to see what you're leaving on the table.
- Google visibility analysis
- Top-3 local competitor gap
- Website speed audit (Core Web Vitals)
- Conversion-path analysis
- Reputation & review audit
- Keyword rankings — 15 local terms
- AI citation check across 4 models
- 90-day prioritised action plan
Then a retainer that compounds.
Most clinics start with Vekst — the right balance of visibility and measurable patient growth. All prices ekskl. mva · 3-month minimum, then cancel anytime with 30 days notice. Tap "Everything in…" to see exactly what each tier carries up.
- Onboarding audit + 90-day roadmap
- Google Business Profile — optimisation + management
- Local SEO — on-page, citations, Google Maps
- Dentist / LocalBusiness schema markup
- Click-to-call + booking button optimisation
- Call + booking tracking
- Review generation system + response management
- Rank tracking — 15 local keywords
- Monthly report + 30-min call
Optimised GBP, call + booking tracking live, schema deployed, baseline rank + enquiry report.
Everything in Synlig▾
- Includes all Synlig features, plus —
- Google Business Profile management
- Local SEO — on-page, citations, Google Maps
- Dentist / LocalBusiness schema markup
- Click-to-call + booking optimisation
- Call + booking tracking
- Review generation + response management
- Rank tracking — 15 keywords + monthly call
- Technical SEO — site speed, Core Web Vitals, mobile
- AI-answer visibility — structured data + entity optimisation
- Ongoing conversion rate optimisation (CRO)
- Local link building (3 / mnd)
- 1 treatment landing page / quarter
- Competitor monitoring report
- Expanded rank tracking — 30 keywords
- Monthly report + 60-min strategy call
Technical SEO complete, AI-citation baseline set, first treatment page live, CRO running.
Everything in Vekst▾
- Includes all Synlig + Vekst features, plus —
- Technical SEO — speed, Core Web Vitals, mobile
- AI-answer visibility — structured data + entity work
- Ongoing conversion rate optimisation (CRO)
- Local link building (3 / mnd)
- 1 treatment landing page / quarter
- Competitor monitoring + 30-keyword tracking
- Treatment landing pages: implants, Invisalign, ortho
- Full authority / entity buildout (expanded link building)
- Custom patient-acquisition dashboard — live calls, bookings, NOK
- 2 strategy calls / mnd
- 24-hr priority response (WhatsApp / Signal)
- 12-month option: custom website free (worth 65 000 kr)
Implant / Invisalign / ortho pages live, full entity buildout, live NOK-attribution dashboard.
ROIQ is new. Three founding clinics get −15% on any retainer for 12 months, in exchange for a written case study at month 6 and a 2-minute video testimonial at month 12. Founding price locked through your first renewal. Once these three fill, every clinic pays full price.
What every clinic owner asks first.
Why do you only work with dental clinics?
Because patient-acquisition patterns, treatment economics and search behaviour for dental are genuinely different from other industries. Every clinic faces the same handful of problems — Maps rankings, treatment-specific pages, review velocity, AI citations for treatment queries. Solve those patterns for several clinics and you solve them faster, cheaper and more reliably than any generalist agency working across 30 industries.
Who actually pays for dental treatment in Norway?
Children get free public dental care through the year they turn 18, and young adults are covered at a reduced rate (paying about 25%) through the year they turn 28. From age 29, adult dental is paid fully out of pocket — Helfo reimburses only specific diagnoses such as periodontitis, certain jaw and mouth conditions, and dental injuries. That's why adults compare clinics and prices carefully, and why being found and trusted decides who they book.
You're new — why should I take the risk?
You shouldn't take a risk — that's what the 3 500 kr audit is for. You pay a small, fixed amount and receive a full report on what your clinic is leaving on the table. If it's good, the fee comes off month 1 of any retainer. If it's not, you keep the report and walk away. The first decision is a small one, not a big commitment to a brand-new agency.
How long until we actually see results?
First Google Business Profile and Maps movement: typically 4–8 weeks. Organic ranking movement: 8–16 weeks in competitive markets. Meaningful patient-enquiry uplift: months 3–4, compounding from there. SEO needs time to compound — which is why every retainer runs on a 3-month minimum: long enough to show real movement, short enough that you're never locked in.
Can you really get us cited by ChatGPT and Perplexity?
Honest answer: AI citations are a moving target, so no one can promise a specific mention by a specific date. What we control is the methodology — schema, entity buildout, E-E-A-T content, structured authority signals — and we track monthly across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews so you can verify what's moving. We commit to the work, the tracking and full transparency.
How is patient data handled, and can you deliver in Norwegian?
We never touch patient health records. Analytics default to GA4 with EU consent mode and IP anonymisation, or self-hosted Matomo / Plausible on EU servers for clinics that want to avoid US processing entirely — all written to respect helsepersonelloven §13 (sober, factual, no exaggerated claims). All patient-facing content is delivered in native Norwegian (bokmål) by a Norwegian editor; English assets are available for expat patients and staff recruitment.
Fill the calendar.
Pick the easier next step — the audit if you want hard numbers on what you're losing right now, or a 15-minute call if you already know and just want to start.